If this was an invite only watch occasion, it’d perform as such: Maximillian Busser and Friends would arrange a private gathering at Lake Geneva together with the best watch influencers to talk about the state of the watch business, have a “watch series” filled with one-off collectibles, and, importantly, drink copious quantities of “warm” beer with a side of gloating to help wash it all down. Lastly, Bamford Watch Department and Motorcity Watchworks would round out the modifiers section, bringing with them a collection of DLC coated, mil-spec sailors and custom modified watches, which have become very popular in recent years.Uber-geeky “watch races” will be held; Chronometre Classic (best timekeeping watch), Chronograph Drags (most accurate time stop), Chronograph Drags (Vintage Class) along with the all too famous Redline Renegades Hurry (speediest VPH). The bonus round are the Deep Dive Sprint (most water and pressure resistance). Completing the festivities would be a “watch series” and a tribute video of the late George Daniels. Of course, Baume et Mercier would be the title sponsor of this shindig with everyone riding in around Indian Motorcycles.
Partner of Carroll Shelby Inc. since 2015, Baume & Mercier has designed several Clifton Club Shelby Cobra models, in collaboration with Peter Brock, designer of the iconic Shelby Cobra Daytona racing car. This film tells about the key moments of this collaboration and the creation process of the watches.
